i have written about this before. i'm pretty much against the trend of slapping ribbons and tshirts on ourselves and our cars and excusing us from actually helping people because we've done our part for "awareness".
awareness itself is a huge industry these days, which taps the public's wallets and makes them feel like they're doing their part, but doesn't do much to help researchers or patients. breast cancer "awareness" is now a huge profit-making enterprise, which really kind of sucks for a lot of reasons.
the big business of breast cancer
the cancer industry
think before you pink
on top of which, there's that thing about equating womanhood with breasts and the whimsical depersonalizing campaign to save the boobies. yeah, because it's not the women (or men) who have the disease we need to save or support, we need to save those all important tits.
so yesterday i was minding my own business in the grocery store and a woman i don't know came up to me and said "i see you're wearing your pink".
i was visibly confused.
"because wearing a pink shirt means... it's breast cancer awareness month..." she stammered.
"it's just a shirt," i said.