d'ya notice WHAT consumer items are being hawked on television ads? which products are shown with ribbons to be given as gifts?
yep. work boots. power tools. mattresses.
what finer way to say "the economy is so screwed that we can't afford these necessities AND gifts, so merry christmas."
and on top of that, according to the commercials, if you don't put yourself into debt (men only) to buy A DIAMOND, you do not love your female partner.
also, "here is some cheap crap you can get your grandkids because you have no idea what they want and this will only use up half of your grocery budget this month."