i am noticing in these last few days before christmas the proliferation of commercials for perfumes.
aside from the usual message that goes with perfume commercials (smell like this and you will enjoy languid sex with no regard for even the laws of physics), there is a stink of desperation.
this uptick in perfume commercials is aimed at people who REALLY don't know what to get someone for christmas, but want to get something impressive.
you show me a man who gives his wife expensive perfume for every gift-giving occasion and i will show you an old-fashioned ass who has some very set ideas about what women should and should not do and he just can't be arsed to get her something thoughtful that she will like.
granted, some women like scents, but going to "perfume!" all the time just lacks imagination of any kind.
here are the idea i think perfume commercials are trying to convey:
don't know what to get her/him? perfume!
don't have enough time to shop for something? perfume!
afraid you didn't get her/him enough stuff? perfume!
unsure that your gifts are sufficient enough to buy you awesome, frictionless sexiness? PERFUME!
and i'm sick of ads telling me how to "get more christmas", because obviously "more christmas" equates to consuming more stuff.
i'm not buying.